.YOU MAY not understand it, however different typefaces elicit different feelings. Serif fonts, along with little strokes by the end of letters, are often found in books and also papers. They seem dependable and also reliable. Sans serif fonts, which appear, can easily look modern and laid-back. Visual consistency gives readers a sense that they recognize where they stand it helps to create rely on. When it comes to The Business analyst, it sets the tone for our news.